The Hathaway Shirt Company Uses Most of Its Media Budget

Multiple Choice

The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Elm Street and Esquire magazines.The company feels that these magazines are very well respected and provide a favourable environment that helps enhance the image of its products.This example demonstrates which advantage of magazines as an advertising medium?

A) Geographic selectivity
B) Creative flexibility
C) Prestige
D) Permanence