Multiple Choice
While most network commercials are 30- or 15-second spots,direct-response advertisers often use these longer ads to describe their products and encourage viewers to order:
A) late-night spot ads
B) B-to-C specialty ads
C) interstitials
D) infomercials
Correct Answer:
Verified
Correct Answer:
Verified
Q57: The pendulum that took viewers away from
Q58: The buying period for television advertising time
Q59: The pervasiveness and intrusive nature of _
Q60: Studies show that distrust is generally the
Q61: Which of the following is NOT a
Q63: When a national advertiser runs a commercial
Q64: The traditional approach to sponsorship,with corporations being
Q65: Tom prerecords "CSI" which is shown on
Q66: Since firms that advertise during prime time
Q67: Advertising rates on radio are negotiable,according to