Multiple Choice
Which of the following statements about the length of television commercials is true?
A) Commercials have become longer as the demand for broadcast time has dwindled.
B) Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
C) Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
D) Fifteen-second commercials account for over half of the ads seen on network television.
Correct Answer:
Verified
Correct Answer:
Verified
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