Multiple Choice
A tactic used by TV networks to hold viewers' attention and inhibit zapping is to:
A) increase the number of commercials during a break
B) shorten the commercial breaks
C) show previews of the next week's program
D) change the standard commercial format to 10-seconds
Correct Answer:

Verified
Correct Answer:
Verified
Q49: According to BBM Canada,what is the main
Q50: The _ is the average number of
Q51: Television is a popular advertising medium among
Q52: A device worn by individuals that records
Q53: CFTO in Toronto and CFCF in Montreal
Q55: Radio offers high levels of audience selectivity
Q56: While watching "Entertainment Tonight," Bruce became frustrated
Q57: The pendulum that took viewers away from
Q58: The buying period for television advertising time
Q59: The pervasiveness and intrusive nature of _