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    Exam 10: Media Planning and Budgeting for IMC
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    The Wide Variety of Media Available to Advertisers Is Called
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The Wide Variety of Media Available to Advertisers Is Called

Question 16

Question 16

Multiple Choice

The wide variety of media available to advertisers is called:


A) multi-media
B) the media mix
C) the media profile
D) the media strategy

Correct Answer:

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