In Calculating Both the Brand Development Index (BDI)and the Category

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: Low BDI and Low CDI.What do these results imply?

A) High market share and good market potential
B) Low market share and good market potential
C) High market share and monitor for sales decline
D) Low market share and poor market potential