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    Exam 10: Media Planning and Budgeting for IMC
  5. Question
    The _____ the Brand Share,the _____ the Frequency Level Required
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The _____ the Brand Share,the _____ the Frequency Level Required

Question 84

Question 84

Multiple Choice

The _____ the brand share,the _____ the frequency level required.


A) lower; higher
B) higher; lower
C) lower; lower
D) higher; higher

Correct Answer:

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