Multiple Choice
The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey the desired method.
A) average frequency
B) average reach
C) effective reach
D) GRPs
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q90: The primary objective of _ is to
Q91: Disney World advertises itself as a vacation
Q92: All of the following are considered top-down
Q93: All of the following are components of
Q94: Which of the following media strategies is
Q96: To evaluate the _ cost of print
Q97: The _ method of budgeting is being
Q98: Recreation vehicles (RVs)advertise throughout the year but
Q99: Which of the following situations offers the
Q100: My product is leather wallets,which are purchased