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    Exam 10: Media Planning and Budgeting for IMC
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    Which of the Following Is NOT a Top-Down Approach to Budget
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Which of the Following Is NOT a Top-Down Approach to Budget

Question 78

Question 78

Multiple Choice

Which of the following is NOT a top-down approach to budget setting?


A) The affordable method
B) Payout planning
C) Competitive parity
D) Return on investment

Correct Answer:

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