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    Exam 10: Media Planning and Budgeting for IMC
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    The Most Commonly Utilized Method of Budget Determination by Large
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The Most Commonly Utilized Method of Budget Determination by Large

Question 24

Question 24

Multiple Choice

The most commonly utilized method of budget determination by large firms is:


A) competitive parity
B) objective and task
C) percentage of sales
D) the affordable method

Correct Answer:

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