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    Exam 1: Integrated Marketing Communications
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    A Brand or Corporate Name and Its Identification Through Its
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A Brand or Corporate Name and Its Identification Through Its

Question 20

Question 20

Multiple Choice

A brand or corporate name and its identification through its logo,symbols,slogans,or trademarks represent:


A) product appeal
B) product symbolism
C) brand identity
D) brand equity

Correct Answer:

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