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Fred Powell,the CEO of TruLite,is in a Quandary

Question 9

Multiple Choice

Fred Powell,the CEO of TruLite,is in a quandary.He wants to bring a new lamp to the market that is based on fuel technology.He just does not understand the technology involved,but he has several engineers who have spent a lot of time investigating the issue.Powell needs to:


A) decentralize decision making to people with specific knowledge.
B) hire outside experts to question his engineers about fuel cells.
C) just make a decision so he can beat the competition in the market.
D) retire and replace himself with an engineer.

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