Dell Computer Attempts to Collect Information About Customers Before Purchase

Multiple Choice

Dell Computer attempts to collect information about customers before purchase and assemble customized product for the customers.This process tries to

A) reduce transaction costs for both Dell and the customer.
B) reduce transaction costs for the customers only.
C) increase transaction costs for Dell so that it can reduce taxable profits.
D) increase transaction costs for customers so that IBM can also sell PCs.