Global Businesses That Have Extended Their Public Relations Strategies Worldwide

Multiple Choice

Global businesses that have extended their public relations strategies worldwide should:

A) Ensure that communications with local media take place in the area's native language.
B) Never decentralize their global public relations programs to ensure the company has "one voice."
C) Assume that there is no anti-American sentiment in the countries where they have operations.
D) Ignore local customs and emerging issues in the locations where they operate.