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    Exam 13: Digital Interactive Media
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    The _____ Is the Number of Clicks on an Ad
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The _____ Is the Number of Clicks on an Ad

Question 13

Question 13

Multiple Choice

The _____ is the number of clicks on an ad divided by the number of ad impressions.


A) pagerank
B) click through rate
C) interstitial
D) cost per thousand (CPM)
E) ad conversation rate

Correct Answer:

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