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  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 10: Creative Strategy and the Creative Process
  5. Question
    The Two Commonalities of Great Ads Are the Ability to Break
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The Two Commonalities of Great Ads Are the Ability to Break

Question 75

Question 75

True/False

The two commonalities of great ads are the ability to break through consumer perceptual barriers and the ability to create "top-of-mind" awareness.

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