Multiple Choice
The print ad for the a new Clinique perfume shows a photograph with flames coming out of the sprayer and wrapping around the bottle to show how the perfume heats up passion.The creation of the burning bottle of perfume is an example of:
A) selective perception.
B) memory files.
C) creativity.
D) the creative wheel.
E) retention.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: The attention step is critically important to
Q56: In the final step of the creative
Q68: Every Sherwin-Williams paint ad is required to
Q80: According to creativity consultant Roger von Oech,
Q88: The _ is the document that serves
Q89: According to creativity consultant Roger von Oech,the
Q94: The creative strategy is a simple written
Q96: One way that copywriters create interest in
Q97: An ad for Asian Sensations newest product
Q98: An ad for a tennis camp shows