Whose Role Would It Be to Tell the Creatives That

Multiple Choice

Whose role would it be to tell the creatives that their idea of using a world championship rodeo bull rider to promote an HMO is not a good idea and will probably open the agency and its client to a great deal of ridicule?

A) The Referee
B) The Evaluator
C) The Judge
D) The Liaison
E) The Mediator