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    Exam 5: Communication and Consumer Behavior
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    What Level of Maslow's Hierarchy of Needs Is the Ad
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What Level of Maslow's Hierarchy of Needs Is the Ad

Question 64

Question 64

Multiple Choice

What level of Maslow's hierarchy of needs is the ad for Spiegel when it uses the following promotional appeal: "Create your signature style?"


A) Safety
B) Self-actualization
C) Love
D) Physiological
E) Social

Correct Answer:

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