According to the Text,market Segmentation Is a Two-Step Strategic Process

Multiple Choice

According to the text,market segmentation is a two-step strategic process.The first step is to:

A) conduct advertising research that determines consumers' reactions to various ad campaigns.
B) identify groups of people with certain shared characteristics within the broad product market.
C) locate as many market niches as possible.
D) develop place,time and possession utility.
E) determine which personal influences will have the appropriate effect on consumers.