Multiple Choice
An ad agency's traffic department:
A) maintains the agency's position as a facilitating intermediary.
B) develops of the client's channel of distribution.
C) coordinates all phases of ad production.
D) negotiates media deals.
E) makes sure there is no unplanned replication of the advertising effort.
Correct Answer:

Verified
Correct Answer:
Verified
Q29: The basic principles of advertising are the
Q55: JWT Agency has designed a quarter-page magazine
Q56: An advertiser who uses international media:<br>A)typically uses
Q59: A good copy should contain all the
Q62: Cooperative advertising serves two key purposes.One of
Q63: What are the various pricing methods the
Q64: Which of the following statements about local
Q65: Which of the following designs Web pages
Q67: Multinational companies that use a customized approach
Q105: On what bases are advertising agencies normally