What Is Bartlett and Ghoshal's Perspective on How Firms from Developing

Multiple Choice

What is Bartlett and Ghoshal's perspective on how firms from developing countries should approach international expansion?

A) They suggest joint ventures to improve the firm's presence in the country while also growing the business opportunities for companies in the developing country.
B) They suggest that franchising should be used in order to minimize risk and allow for the maximum expansion in the quickest amount of time.
C) They suggest turnkey operations that allow for a rapid startup.
D) They suggest that companies should use the entry of foreign multinationals as an opportunity to learn from these competitors by benchmarking their operations and performance against them.