According to Researchers Bartlett and Ghoshal, for Transnational Enterprises to Be

Multiple Choice

According to researchers Bartlett and Ghoshal, for transnational enterprises to be successful, they must focus on:

A) selling a product that serves universal needs.
B) leveraging the skills found at their subsidiaries around the world.
C) increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.
D) ensuring that the flow of skills from the home country to the foreign subsidiaries is one way and uninterrupted.