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    Exam 10: Organizational Change and Innovation: Lifelong Challenges for the Exceptional Manager
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    Demassification Refers to a Trend of Customer Groups Becoming Segmented
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Demassification Refers to a Trend of Customer Groups Becoming Segmented

Question 140

Question 140

True/False

Demassification refers to a trend of customer groups becoming segmented into mass markets and resulting mass communication,mass behavior,and mass values.

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