Greg,a Manager at the Rome,Italy,store for an American-Owned Cell Phone

True/False

Greg,a manager at the Rome,Italy,store for an American-owned cell phone company,understands the differences and similarities between American and the Italian customers,customs,culture,and practices.As a result,Greg is very skilled at utilizing either the American or Italian technique that helps him market his products and services to customers in Rome.Greg is an example of a geocentric manager.