To Minimize the Threat of Substitute Products or Services,some Businesses

Multiple Choice

To minimize the threat of substitute products or services,some businesses will create switching costs.What are switching costs?

A) The start-up costs incurred when replacing old technology with new
B) The costs incurred due to the inability to switch back to your first brand after moving to an alternative brand
C) A non-refundable fine levied against the customer for switching to a competitor
D) The costs that make customers reluctant to another project or service supplier