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When a Company Specializes Its Sales Force by Type of Customer

Question 42

Multiple Choice

When a company specializes its sales force by type of customer:


A) There is no opportunity for geographical specialization.
B) This is likely to increase the friction between channels of distribution used by a firm.
C) Technical staff specialists cannot be used.
D) This is compatible with the customer-orientation philosophy underlying the marketing concept.
E) Overlapping territories usually are eliminated.

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