Multiple Choice
Multiple sales channels are best defined as:
A) Operating a direct sales force.
B) Operating a direct sales force as well as a distribution network.
C) Using a distribution network comprised of regional and national outlets.
D) Using different channels to reach different segments of buyers which includes direct sales force,distributors,direct mail,telemarketing and electronic mail.
E) None of these.
Correct Answer:

Verified
Correct Answer:
Verified
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