One Key Difference Between a Company's Sales Forecast and This

Multiple Choice

One key difference between a company's sales forecast and this firm's sales potential is that:

A) The sales forecast is usually a larger figure.
B) The sales potential must be determined first.
C) The sales potential assumes that a certain strategic plan exists.
D) The sales forecast is an estimate of sales the firm expects to make under a proposed marketing plan.
E) The sales potential covers the company's entire market,while the forecast is made for individual market segments.