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Which of the Following Is an Accurate Generalization Regarding Test

Question 21

Multiple Choice

Which of the following is an accurate generalization regarding test marketing as method of sales forecasting?


A) It tells us how many people intend to buy the product rather than who actually buys it.
B) It is not a good method to use for a new product.
C) This method takes a little time or money in comparison with the other methods.
D) If a product succeeds during its test marketing,it will be an automatic success when marketed on a full-scale basis.
E) None of these is correct.

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