A Company's Sales Forecast Is Likely to Be Less Than

Multiple Choice

A company's sales forecast is likely to be less than its sales potential when:

A) Plant capacity is too small to produce as much as the potential.
B) The firm's distribution system is limited so the company cannot reach all its potential market.
C) Management is anxious to sell all the market will absorb.
D) Any or All of these occur.
E) Either A or B may be correct.