Regarding the Relationship Between Sales Force Expenses and Strategic Marketing

Multiple Choice

Regarding the relationship between sales force expenses and strategic marketing planning:

A) There really is no relationship between these two concepts.
B) Most firms use their expense account policy primarily as a major tool for recruiting salespeople.
C) The expense control policies can be a significant factor in implementing marketing strategies.
D) Firms no longer use expense accounts to attract customers because today that is considered to be bribery.
E) None of these is correct.