In Order for a Company to Achieve a Sustainable Competitive

Multiple Choice

In order for a company to achieve a sustainable competitive advantage,it must perform value chain activities:

A) at the same quality level as competitors,at the same cost.
B) at the same quality level as competitors,but at a lower cost.
C) at a higher quality level than competitors,at a higher cost.
D) at a higher quality level than competitors,but at no greater cost.
E) Either choice "B" or "D" abovE.