As One Group of Scholars Has Written,the Essential Role of the Public

Multiple Choice

As one group of scholars has written,the essential role of the public relations program appears to be that of:

A) A window out of the corporation through which management can perceive, monitor, and understand external change.
B) A window in through which society can influence corporate policy and practice.
C) Making sure that the reputation of the CEO is preserved.
D) Both A and B, but not