Multiple Choice
What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?
A) Advocacy advertising.
B) Issue advertising.
C) Capstone advertising.
D) Both A and B, but not
Correct Answer:

Verified
Correct Answer:
Verified
Q6: The agency created in 1934 and charged
Q22: How the general public perceives a business
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Q33: According to a recent study by the
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Q35: An example of direct communications is through
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Q44: An example of indirect communications is through
Q44: Why do firms create public relations departments?
Q48: A significant business disruption that stimulates extensive