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Diversification Becomes a Relevant Strategic Option When a Company

Question 55

Multiple Choice

Diversification becomes a relevant strategic option when a company


A) spots opportunities to expand into industries whose technologies and products complement its present business.
B) can leverage existing competencies and capabilities by expanding into industries where these same resource strengths are key success factors and valuable competitive assets.
C) has a powerful and well-known brand name that can be transferred to the products of other businesses and thereby used as a lever for driving up the sales and profits of such businesses.
D) can open up new avenues for reducing costs by diversifying into closely related businesses.
E) All of these.

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