Strategic Fit Between Two or More Businesses Exists When One

Multiple Choice

Strategic fit between two or more businesses exists when one or more activities comprising their respective value chains present opportunities

A) to transfer expertise or technology or capabilities from one business to another.
B) for cross-business use of a common brand name.
C) to lower costs by combining the performance of the related value chain activities of different businesses.
D) for cross-business collaboration to build valuable new resource strengths and competitive capabilities.
E) All of these.