One of the Biggest Strategic Challenges to Competing in the International

Multiple Choice

One of the biggest strategic challenges to competing in the international arena include

A) how to avoid the risks of shifting exchange rates.
B) whether to charge the same price in all country markets.
C) how many foreign firms to license to produce and distribute the company's products.
D) whether to offer a mostly standardized product worldwide or whether to customize the company's offerings in each different country market to more precisely match the tastes and preferences of local buyers.
E) whether to pursue a global strategy or an international strategy.