Companies Operating in a Cross-Country Marketplace Have to Respond to

Multiple Choice

Companies operating in a cross-country marketplace have to respond to

A) whether to customize their offerings in each different country market to match the tastes and preferences of local buyers.
B) whether to pursue a strategy of offering a mostly standardized product worldwide.
C) how much to customize their offerings in each different country market to match the tastes and preferences of local buyers.
D) None of these.
E) All of these.