Whether a Broad Differentiation Strategy Ends Up Enhancing Company Profitability

Multiple Choice

Whether a broad differentiation strategy ends up enhancing company profitability depends mainly on whether

A) many buyers view the product's differentiating features as having value.
B) most buyers have similar needs and use the product in the same ways.
C) the extra price the product commands exceeds the added costs of achieving the differentiation.
D) buyer switching costs are low and customer loyalty to any one brand is low.
E) buyers are prone to shop the market for sellers having the best price.