The Chief Difference Between a Broad Differentiation Strategy and a Focused

Multiple Choice

The chief difference between a broad differentiation strategy and a focused differentiation is:

A) the size of the buyer group that a company is trying to appeal to.
B) the degree of bargaining power that buyers have.
C) whether the product is strongly differentiated or weakly differentiated from rivals.
D) the type of value chain being used to achieve a differentiation-based competitive advantage.
E) the number of upscale attributes incorporated into the product offering.