Rivalry Among Competing Sellers Grows in Intensity When

Multiple Choice

Rivalry among competing sellers grows in intensity when

A) rivals' products/services are sold at widely varying prices and there are only 2-4 rivals.
B) rivals have highly differentiated products and buyer demand is growing rapidly.
C) there are so many industry rivals that the impact of any one company's actions is spread thinly across all industry members.
D) the products/services of rivals are strongly differentiated and buyers have high switching costs.
E) buyer demand is growing slowly and the industry is composed of 6 to 10 competitors that are fairly equal in size and competitive capability.