Rivalry Among Competing Sellers Tends to Be More Intense When

Multiple Choice

Rivalry among competing sellers tends to be more intense when

A) competitors are very unequal in size and capability, such that small competitors must really scramble to even survive.
B) buyer switching costs are high and market demand is growing rapidly.
C) several competitors are under pressure to improve their market share or profitability and launch fresh strategic initiatives to attract more buyers and bolster their business position.
D) the products of rival sellers are strongly differentiated.
E) there are fewer than 5 competitors and their products are strongly differentiated.