Competitive Pressures Associated with the Threat of Entry Are Greater

Multiple Choice

Competitive pressures associated with the threat of entry are greater when

A) incumbent firms are unable or unwilling to strongly contest the entry of newcomers.
B) newcomers can expect to earn attractive profits and a number of outsiders have the expertise and resources to hurdle whatever entry barriers exist.
C) entry barriers are relatively low and buyer demand for the product is growing fairly rapidly.
D) existing industry members are looking to expand their market reach by entering product segments or geographic areas where they currently do not have a presence.
E) All of these conditions heighten the competitive pressures associated with fresh entry into the industry.