In Mapping Strategic Groups

Multiple Choice

In mapping strategic groups

A) one strategic variable and one financial variable should be used as axes for the map.
B) it is important for the variables used as axes to be highly correlated.
C) the best variables to use as axes for the map are those that differentiate how rivals have positioned themselves in the marketplace.
D) it is important to use price as the variable for the vertical axis.
E) the primary objective is to determine which strategic groups are profitable and which are not.