A Company's Strategy Concerns

Multiple Choice

A company's strategy concerns

A) its market focus and plans for offering a more appealing product than rivals.
B) how it plans to make money in its chosen business.
C) management's action plan for running the business and conducting operations-its commitment to pursue a particular set of actions in growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations, and achieving targeted objectives.
D) the long-term direction that management believes the company should pursue.
E) whether it is employing an aggressive offense to gain market share or a conservative defense to protect its market position.