Management's Story Line for How and Why the Company's Business

Multiple Choice

Management's story line for how and why the company's business approaches will generate revenues sufficient to cover costs and produce attractive profits and returns on investment

A) describes what is meant by a company's strategy.
B) best describes what is meant by a company's business model.
C) accounts for why a company's financial objectives are at the stated level.
D) portrays the essence of a company's business purpose or mission.
E) is what is meant by the term strategic intent.