A Winning Strategy Is One That

Multiple Choice

A winning strategy is one that

A) results in a company becoming the dominant market leader.
B) produces exceptionally high levels of customer satisfaction and is both ethical and highly profitable.
C) fits the company's internal and external situations, builds sustainable competitive advantage, and improves company performance.
D) is ethical, socially responsible, and profitable.
E) builds shareholder value, passes the completeness test, and passes the customer satisfaction test.