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For Heterogeneous Shopping Goods,marketers Should ________

Question 86

Multiple Choice

For heterogeneous shopping goods,marketers should ________.


A) utilize knowledgeable salespeople who can provide insights about different brands and models
B) sell through low-cost retailers
C) avoid selling through online stores
D) provide limited customer support as customers focus mostly on low prices
E) keep the level of salesforce in the retail stores to the lowest level possible

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