In a Channel Where Retailers Lead,intermediaries That Gather,analyze,and Interpret Big

Multiple Choice

In a channel where retailers lead,intermediaries that gather,analyze,and interpret big data that generates insights about their customers' needs will ________.

A) seek out producers who can meet those needs with products at reasonable prices
B) lose their power to influence pricing
C) take a back seat in a producer-dominated channel system
D) lose their bargaining power against suppliers and customers
E) stop playing the role of a channel captain